eCommerce Basics

eCommerce consists of the buying and selling of products or services via electronic systems such as the Internet and other various computer networks. Over the past several years, the amount of trade conducted electronically has grown extraordinarily with the growing Internet usage.

A large percentage of electronic commerce is conducted entirely electronically for virtual items such as access to premium content on a website, but most electronic commerce involves the transportation of physical items in some way. Online retailers are sometimes known as e-tailers and online retail is sometimes known as e-tail. Almost all big retailers have electronic commerce presence on the World Wide Web.

eCommerce sites can gain popularity and traffic with effective web design and marketing. Combined, these two tactics can help raise the Search Position of your site and increase sales and traffic.

eCommerce Web Design

South Florida Web Design Starting at $499

Today, in order to make a great, successful web site, there are many factors that one must attend to. Two of the most important factors are:

• Web Design
• Web Marketing

These two qualities, actually, go hand in hand. With the advent of search engine optimization, the landscape of the web design industry has seen a substantial shift in recent years. While an attractive design is still important, looking good is no longer the only important aspect of a website. High-flash designs have been discovered to hinder the search engines, meaning that the traffic to these sites was lessened due to poor design.  Today’s most in-demand designers possess a blended knowledge of what makes a site visually appealing to consumers and also what makes it more palatable to search engines.

These days, it makes no sense to pay two different companies to design and market your web site. Most businesses end up paying more money dues to this. Abinko specializes in designing and marketing your site as one main project, keeping you updated and informed of the major changes as well as the traffic statistics the entire journey. With Abinko’s downpayment guarantee, you are able to pick and choose your favorite “look”. At Abinko, we have the perfect balance of web design skills and SEO expertise to make your website as hardworking as it is handsome. We’ll implement proven SEO strategies to increase your site’s online presence without sacrificing its branding impact or cohesiveness.

South Florida Web Design

AspDotNetStoreFront

AspDotNetStoreFront is one of today’s more advanced ecommerce platforms.  Abinko is experienced in:

Designing

Customizing

Implementing

Managing sites based on AspDotNetStoreFront.

The software was created for businesses and industries that have small or large sized catalogs  with regular products and products with variants.  Abinko has developed a number of custom skins & have been able to mimic many of the features in use by large established ecommerce sites with million dollar budgets.

Features:

• Extensive navigation customizations:
  • Multi-Column Menu – like Target
  • Drill Down Menu
• Custom Skins, Minor and Major tweaks.
• Custom Entity Pages
  • Product Pages
  • Custom Category Pages
  • Custom Manufacturer Pages
• Dynamic display of icons or badges based on product attribute vectors such as “Green”  “Best Seller” “Back Order” “Hot Seller” “New”
• Custom data feeds for search engines & shopping sites
• Site to Site data feeds – Master site can feed content to independent child sites including inventory
• Distributor data feed integration – custom data import including automated feeds using FTP and XML data feeds.
• Dynamic display of relevant products including from same manufacturer, category based on popularity
• Ad Rotators, contextual ad rotators
• Admin modifications to add missing features
• Custom sale and drop ship message notifications
• Quote implementation instead of standard cart
• CRM integration including Microsoft CRM 4 for drop ship management.
• Email Marketing Customizations – Newsletter signup w/ mini survey.

ASP.NET Storefront

Lead Generation Tips

While a lead generating site is different from an e-commerce site, it has the same goal: Generate revenue. Lead generating sites is created to attract new customers and encouraging them to inquire using:

• Registration Forms
• Media Downloads
• Requests for Contact
• Etc.

How do you create an effective lead generating site?? Here are a few tips:

1. Review your lead generation forms. Your forms should be simple yet to the point. Without the right information, you will be gaining leads that are insignificant.

2. Create several lead forms. Several links and forms allows visitors to select the right form to fill out.

3. Don’t ask for the lead too early. Take your time and allow the visitor to browse your site.

4. Design your site like you would an eCommerce site. Be sure to use a “user friendly” template that allows customers to find the information that they’re looking for

Lead Generation of South Florida

AastraLink 6757i CT RP Phone

Featuring flexibility, expandability, mobility and value, Microsoft Response Point’s AastraLink is your best option for small business telecommunications. This top of the line phone features a 144 x 128 pixel LCD display and provides full integration with the Response Point software.

Feature Highlights

• Up to 9 lines/users phone
• Full-duplex quality speakerphone
• Call Hold
• Call forward
• Call transfer
• Call waiting
• Call timer
• Caller and calling line information
• Callers log
• 3-way Conference
• Redial list
• Do Not Disturb
• Live dial pad support
• Missed Call Notification
• XML browser*
• One handset included with the 6757i
• CT RP; expandable up to 4 handsets

AastraLink 6757i CT RP Phone

South Florida Business Intelligence

South Florida businesses can benefit greatly from a good local IT company that specializes in Business Intelligence. Business intelligence is the ability to analyze and manipulate large amounts of data to form effective strategies for marketing, operations, and decision-making.

If you’re like many businesses, you’re swimming in an overload of data without really understanding it. Our business intelligence services help you make sense of it all with a full range of reporting suites and services:

* Microsoft SQL Server Reporting Services
* HTML and AJAX reporting
* Customizable dashboard reporting for web portals
* Data warehouse applications that help you make sense of large volumes of information
* Web analytics tools to measure path analysis, page visits, conversions, and more
* Automated reporting delivered where and when you need it, in the format of your choice

Business Intelligence helps gain more understanding of not only today’s performance, but also how it relates to historical and future operations. Armed with this knowledge, you’ll be better equipped to make informed decisions about key business functions.

South Florida Business Intelligence

Web Portals – South Florida

A web portal gives visitors information from various sources in a unified way. Web portals offer services such as:

• e-mail
• news
• stock prices
• information
• databases
• entertainment

These features set web portals apart standard search engine features. from Web portals allow enterprises to provide a consistent look and feel with access control and procedures for multiple applications and databases, which otherwise would have been different entities altogether.

Examples of public web portals are

• MSN
• Yahoo!
• AOL
• iGoogle
• Netvibes

Web Portals give certain benefits to your business that no other solutions offer:

• Increased organization and efficiency
• Improved communications among team members
• The ability to collaborate and share documents and knowledge
• More efficient scheduling of meetings and appointments
• Easier application deployment, resulting in lower IT expenses
• Increased operational efficiency by allowing employees to conduct key business activities over the Internet

Web Portals South Florida

Microsoft Response Point of South Florida

Small business phone systems are designed to meet your business needs.  Microsoft Response Point is an innovative phone system that’s easy to use, manage, and grow, helping you save time and money.

Microsoft Response Point’s advanced phone system provides small businesses (with up to 50 employees) a strong advantage against bigger rivals. By improving customer service, your employees will spend less time handling and managing call flow. Users can rely on Microsoft’s award winning voice recognition software which makes it easy to access and use with just one button.

Small Business Systems are able to improve communications and productivity:

• Respond quickly to customer needs. Calls are automatically routed to the right person, whether they’re in the office or on the road.
• Employees don’t have to wait by the phone, and callers receive VIP treatment every time.
• See caller details with screen pop-ups.
• Specify callers who can ring you directly, bypassing the receptionist.
• Integrates with Microsoft Office Outlook contacts easily.
• Send voicemail to e-mail for easy access.
• Auto Attendant manages common requests and increased call volume smoothly and professionally.

Microsoft Response Point Boca

Lead Generation of South Florida

Lead generation is a marketing term that refers to the creation (or generation) of potential consumer interest or inquiry into a business’ products or services. Leads are generated for various reasons:

• List building
• e-newsletter list acquisition
• Winning customers

Basically, a lead is just a new sign-up for an advertiser offer that includes contact information and in some cases, demographic information. There are two types of leads in the lead generation market:

• Sales leads
• Marketing leads

Sales leads are created on the foundation of demographic criteria such as FICO score, income, age, HHI, etc. These leads are usually resold to multiple advertisers. Sales leads are mostly followed up by phone calls.  Sales leads are commonly found in the mortgage, insurance and finance markets.

Marketing leads are brand-specific leads created for a specific advertiser offer. In  contrast to sales leads, marketing leads are sold only once.

Lead Generating Web Site

Web Development Services in Boca

Putting your website on the internet is your best chance for gaining traffic and sales. Unfortunately, it’s not that simple. You need a few critical components before you jump on the “Web Site Bandwagon”. Web Design as well as Web Marketing are you number one priority. Here are the basics:

Web Design: These days, a flashy confusing site is not your goal. Simple, clean layouts create a user-friendly site that is easy to navigate and filled with detailed content that promotes sales. This includes product photos, descriptions, logos as well a shopping carts.

Web Marketing: When searching for content, most users will go to main Search Engines such as Google. Effective Search Engine Optimization (SEO) and Search Engine Marketing (SEM) will help better your Organic Search Engine positions keeping you at the top of your game with your competition.

Call 800-481-6566 for details!

Web Development Boca