What is SEO (Search Engine Optimization)?

Search engine optimization (SEO) is defined as the process of improving the volume or quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. Typically, the more visitors a site has, the better the page ranking on the site.  SEO can  target various types of search, including :

• Image search
• Local search
• Industry-specific vertical search engines.

All of these give a web site web presence.

As part of an Internet marketing strategy, Search Engine Optimization identifies how search engines work and what people initially search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords.

The acronym “SEO” can also refer to “search engine optimizers,” a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics should be incorporated into web site development and design. Abinko offers “search engine friendly” services which relate to:

• web site designs
• menus
• content management systems
• images
• videos
• shopping carts

Search Engine Optimization Services